The public art project ‘Nameless Name’ derived from the intriguing question: Why factory workers do not have business cards, indicating lowered social values of their names and roles at work compared to office workers. As the project commissioned by food company Sempio, famous mainly for manufacturing high quality soy sauce, and the gallery space is located within factory complex outside Seoul, a capital city of Korea, two participating artists including Choi, developed the art project actively engaging suburban factory workers.
As a core of exhibition, business cards were individually designed for and handed to six participants based on the interviews about their daily routines and work experiences. Their business cards were installed on the huge glass panels of canteen, mixed with monotonously designed head quarter office workers’ cards that are collected by PR department of the company in Seoul. The installation used each card as a pixel to draw a landscape, composed of six colourful and individually designed cards as central nature and office workers’ cards as background. The interviews with six participants were also made into a video installation.
Responding to the question set up as the theme of project, all 161 names of workers were collected as source of seminal works. Each name was embroidered on silk and framed. Including two artists names, 163 frames were installed on the gallery wall in a form of empty frame. It made a sentimental moment on the opening day as all the workers were standing by it and eager to find their own name.